Logo and Branding project - Pie on the Fly Food Truck business
Designed for a group of siblings, starting a food truck business specializing only in PIE.
Representing a mild shape of a pie, the words inside are stitched in for commitment. The siblings mother's maiden name was Keate's. She married their father in 1952 becoming that important piece we can use to incite the emotion that will give drive, power, encouragement and passion every time the business owners see it. I really enjoy logos like that. I enjoy doing something meaningful for clients. In addition, the brand must be light, colorful and reflect a similar style of the 1950s. I chose the most popular colors from the time of turquoise blue and red. The fonts are similar yet modernized slightly for today's style and readability. The whitewashed wood you is representative of white picket fences of the time and clean picnic tables.
This is one of my favorite projects! I hope you enjoy.