Logo and Branding project - Pie on the Fly Food Truck business
Designed for a group of siblings, starting a food truck business specializing only in PIE. 
Representing a mild shape of a pie, the words inside are stitched in for commitment. The siblings mother's maiden name was Keate's. She married their father in 1952 becoming that important piece we can use to incite the emotion that will give drive, power, encouragement and passion every time the business owners see it. I really enjoy logos like that. I enjoy doing something meaningful for clients. In addition, the brand must be light, colorful and reflect a similar style of the 1950s. I chose the most popular colors from the time of turquoise blue and red. The fonts are similar yet modernized slightly for today's style and readability. The whitewashed wood you is representative of white picket fences of the time and clean picnic tables.
This is one of my favorite projects! I hope you enjoy.
BUSINESS CARDS - PIE ON THE FLY
The business cards served double duty! They share all contact information AND serve as coasters. Use with your morning coffee or save on your desk for the next time you order! It's always a good time for a handy coaster.
PIE ON THE FLY FULL SIZE PIE BOX 
Order the pies online or in person! Can't find the truck? Check on the POTF Facebook as they announce their route the day before and broadcast the current location all day! Facebook.com/Pieontheflyslc
UNIFORM AND PACKAGING PIE ON THE FLY
The client wanted a crisp and clean presentation using white for the overall background and accent colors of red and turquoise blue. The packaging becomes not only fun but memorable with a funny pie quote on each piece. The bags which carry the full size pies say "Yes, I have fillins for you." and the coffee cup says "Everyone wants a piece of the pie. Tell them about us!"
PIE ON THE FLY FOOD TRUCK MENU
Must be vintage style to fit the ambience of table and chairs when the Pie Truck is parked. Imagine red and white tablecloths with little flowers at the center, a light canopy to block the sun, the truck door open and when not ordering, employees actually attempt to wait the tables and come out for a brief chat. This food truck takes you away AND comes to you!
The menu is always listed on the facebook site for menu planning or advanced ordering. Don't forget! WE CATER! FACEBOOK.COM/PIEONTHEFLYSLC
PIE ON THE FLY VEHICLE VINYL DECALS​​​​​​​
With the perfect vintage style vehicle to work with, my client wanted a clean, crisp look that wouldn't detract. Very simple but with contact information, prominent logos and a menu on the back doors for that highly profitable traffic jam marketing. Very simple, stylish and shouts clean and interesting. I would absolutely follow this truck for my lunch!

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